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ABOUT

House of Birds is a new design brand that was born after Action Giromari’s past collective design workshop, where 24 well-known Italian and foreign architects* designed their own vision of a birdhouse.
The 24 nests were presented last year with an exhibit at the Giardino delle Sculture of the Triennale di Milano during the Milan Design Week.
Based on the original concept of the workshop, House of Birds invites several designers with different visions, approaches and background to develop a capsule collections through an innovative format: hosting them in our manufacturing plant – Action Giromari – for living an immersive experience and discovering our own values, technologies and unique skills.
*Shin Azumi; Emmanuel Babled; Sebastian Bergne; Aldo Cibic; Claesson Koivisto Rune; Nigel Coates; Matali Crasset; Lorenzo Damiani; Marco Ferreri; Odoardo Fioravanti; Naoto Fukasawa; Roberto Giacomucci; Alessandro Guerriero; Constance Guisset; Giulio Iacchetti; Industrial Facility; Lanzavecchia + Wai; Lievore Altherr; Piero e Francesco Lissoni; Palomba Serafini ps+a; Marc Sadler; Denis Santachiara; Paolo Ulian; Michael Young

Welcome in House of Birds, the house of free souls!

PHILOSOPHY

“Some birds are not meant to be caged, that’s all. And the part of you that knows it was wrong to imprison them in the first place rejoices, but still, the place where you live is that much more drab and empty for their departure.”

The Shawshank Redemption

Flight is the quintessential symbol of freedom. Free from all restraints, birds defy all types of resistance in the infinite space that is the sky, overcoming gravity’s downward pull, and can head anywhere. Nevertheless, even nature’s freest creatures develop a need to count on a place that offers them protection and safety. As a consequence, we might imagine the abode of a winged creature more as a “cradle” rather than a cage—a safe place where it can protect itself and nest. They strive to build their home with everything that nature offers them: mud, twigs, straw, feathers… They manage to bring real genuine works of art to life just using their beak and their claws: an ability that, we must remark, makes them “natural architects”.

Format

+ - DESIGNER SCOUTING

House of Birds invites the designers to create a capsule collection leaving them the complete freedom to express their creativity. The submitted brief, in fact, includes only one guideline: designing a collection that will be produced in Action Giromari, choosing which materials and technologies to adopt. The designer becomes also art director of every communication activities (catalogue, shooting, advertising…)

+ - THE NEST DESIGN WEEK

The designer that will project the next capsule collection for House of Birds, will be hosted for a period in Action Giromari. Living a real experience with our technical artisans, he can discover Action Giromari’s philosophy and values, its technologies possibilities and the available materials.

+ - THE LAMP OF GENIUS

The lamp of genius means the moment when the designer combines his creativity with the wide range of technologies and materials of Giromari, the House of Birds nest. The creative mind can start the design of the collection for House of Birds

+ - FREE TO FLY!

From the concept to the engineering process and prototyping, after every step the collection is finally ready to be launched on the market
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